In-Article Video
Squeeze the Most Out of Your Video Assets
Pre-roll video is largely ignored.
Relevant content elicits trust.
Targeting engaged users is key to success.
Relevant content elicits trust.
Targeting engaged users is key to success.
In-article video is the newest and some say most high-impact way to advertise and generate high-value engagement. Ad recall is twice as high versus pre-roll content, and users are 23% more likely to pay attention to video within premium content.
Hike up video views.
Pre-roll video is largely ignored.
Relevant content elicits trust.
Targeting engaged users is key to success.
Relevant content elicits trust.
Targeting engaged users is key to success.
In-article video is the newest and some say most high-impact way to advertise and generate high-value engagement. Ad recall is twice as high versus pre-roll content, and users are 23% more likely to pay attention to video within premium content.
Hike up video views.
In-Article Video
HIGH IMPACT
Video format engages users who are already immersed in industry related content.
COST EFFICIENT
Videos serve on impression basis and are counted only when in-view and play starts.
HIGH PERFORMANCE
Higher CTR than standard banners, delivering increased engagement and website traffic.
Solution Snapshot
Get the Views
Video serves on an impression basis within manufacturing brand editorial content. Ad serves only when 50% in view and metrics include starts, completions and clicks.
