Event Marketing

Unlock the full potential of your next event with proven event marketing strategies for pre-, during, and post-event.

Marketers are increasingly focusing on events to promote their businesses. According to our 2024 B2B Marketing Benchmark Report, more than 80% of respondents plan to use in-person event marketing at the same frequency or more frequently in the upcoming year.

To leverage event attendance, increase brand recognition, generate leads, and boost revenue, we encourage our marketers to map out the event experience from beginning to end.

Pre-Event

Before the event, introduce your brand or product and engage potential clients by highlighting your upcoming attendance.

During Event

Utilize marketing techniques to reach event attendees and make your booth stand out from competitors.

Post-Event

After the event, it is critical to maintain and strengthen the relationship with leads collected during the event.

Looking for a deeper dive?

Our most recent resource gives marketers a checklist of pre-, during, and post-event marketing tactics that have repeatedly worked for our clients.

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